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The Wesco building needed a new sign. The old one was worn from 20 years of wind and storm, so the corporate heads at Westinghouse decided they needed a new sign that would create a new image. After several ideas were flushed, they came up with the idea of a sign that displayed the Westinghouse circled “W” in a computer aided neon display.
In 1760, the intrepid explorer and hunter, Daniel Boone, demonstrated his grasp of spelling and grammar in the immortalized media of pine tree trunk. Apparently he was happy that he had gotten the animal before it got him, but he is reported to have carved “D Boone kilt a bar” into a Kentucky pine (or maybe it was an Ohio, Pennsylvania or Missouri pine).
Reno may be just another city sitting next to a beautiful high desert lake to some, but to anyone who has been there since 1929 it is the “Biggest Little City in the World”. So how did Reno get so lucky as to be distinguished by this particular moniker? The city had hosted a Transcontinental Highways Exposition three years earlier during which the arch was constructed to welcome convention goers.
Realize that most neon signs are pretty well standard bent and colored glass tubes filled with some noble gas. Vegas Vic showed the world what could be done with the medium. Not only could a 40 foot tall authentic looking cowboy be produced, but movement could be added without damaging the tubes.
Ever want to tell someone exactly where to go? Ever have the feeling that he or she has overstayed their welcome and needs some gentle encouragement to head for the door? You don’t want to be abrupt; you try to be polite (probably an annoying neighbor or a tipsy uncle), but they are making it difficult. Well, there is one sign that is to the point and will deliver the message for you.